Founder of It Must Be Loved, Erin Cunningham, is a lover of fashion and bargains. Everything that you find here has been sourced locally or consigned locally in Peterborough.

It Must Be Loved, has turned into Erin’s mission and passion to offer pre-loved high-end brands at affordable prices. Quality that doesn’t sacrifice your wallet, keeping good clothes out of the landfill, money in your wallets and amazing finds in your closet. New styles drop weekly at Electric City Works. Brands that you will often find are Lululemon, Adidas, Nike, Aritzia (Wilfred, Wilfred Free,TNA, Babaton) Eileen Fisher, Micheal Kors, Coach, Free People and many more.